Arcade Fire | The Wilderness Downtown

This is so above and beyond. Arcade Fire teams up with Google to create a music video that is utterly personalized. Through the use of Google technology, the viewer’s family home is embedded and incorporated into the sporadic pop-up windows that lead you through the story. I cannot even begin to think about the computer programming involved in this. You must try it. It is a new step in the adaptability, and personalization of media and marketing.


2 responses to “Arcade Fire | The Wilderness Downtown

  1. it’s called augmented reality and John Mayer already did it 🙂

  2. OK they took it to another level

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